Search engines are limited in how they crawl the web and interpret
content. A webpage doesn't always look the same to you and me as it
looks to a search engine. In this section, we'll focus on specific
technical aspects of building (or modifying) web pages so they are
structured for both search engines and human visitors alike. Share this
part of the guide with your programmers, information architects, and
designers, so that all parties involved in a site's co
nstruction are on
the same page.
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