Linking Patterns

3.

All of that positive attention and excitement around the content offered by the new site translates into a machine-parseable (and algorithmically-valuable) collection of links. The timing, source, anchor text, and number of links to the new site are all factored into its potential performance (i.e., ranking) for relevant queries at the engines.

Now imagine that site wasn't so great—let's say it's just an ordinary site without anything unique or impressive.

The engines discovered early on that the link structure of the web could serve as a proxy for votes and popularity; higher quality sites and information earned more links than their less useful, lower quality peers. Today, link analysis algorithms have advanced considerably, but these principles hold true.

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