URL Structures
URLs—the addresses for documents on the web—are of great value from a search perspective. They appear in multiple important locations.
Since
search engines display URLs in the results, they can impact
click-through and visibility. URLs are also used in ranking documents,
and those pages whose names include the queried search terms receive
some benefit from proper, descriptive use of keywords.
URLs
make an appearance in the web browser's address bar, and while this
generally has little impact on search engines, poor URL structure and
design can result in negative user experiences.
The URL above is used as the link anchor text pointing to the referenced page in this blog post.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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