Keyword Difficulty
What are my chances of success?
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Different tools around the web help provide this information. One of these, Moz’s own Keyword Analysis Tool does a good job collecting all of these metrics and providing a comparative score for any given search term or phrase.
Written by Rand Fishkin and Moz Staff
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