Google’s AdWords Keyword Tool provides suggested keyword and volume data.

Keyword Research

Resources

Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:

• Google AdWords Keyword Planner Tool
• Google Trends
• Microsoft Bing Ads Intelligence
• Wordtracker’s Free Basic Keyword Demand

Google's AdWords Keyword Planner tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
Other sources for keyword information exist, as do tools with more advanced data. The Moz blog category on Keyword Research is an excellent place to start.

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