Have No Fear, Fellow Search Marketer!
In addition to this freely-given advice, over the 15+
years that web search has existed, search marketers have found methods
to extract information about how the search engines rank pages. SEOs and
marketers use that data to help their sites and their clients achieve
better positioning.
Surprisingly, the engines support many of these efforts, though the
public visibility is frequently low. Conferences on search marketing,
such as the Search Marketing Expo, Pubcon, Search Engine Strategies, Distilled, and Moz’s own MozCon
attract engineers and representatives from all of the major engines.
Search representatives also assist webmasters by occasionally
participating online in blogs, f
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