Rich Snippets
Ever see a 5-star rating in a search result? Chances are, the search engine received that information from rich snippets embedded on the webpage. Rich snippets are a type of structured data that allow webmasters to mark up content in ways that provide information to the search engines.While the use of rich snippets and structured data is not a required element of search engine-friendly design, its growing adoption means that webmasters who employ it may enjoy an advantage in some circumstances.
Structured data means adding markup to your content so that search engines can easily identify what type of content it is. Schema.org provides some examples of data that can benefit from structured markup, including people, products, reviews, businesses, recipes, and events.
Often the search engines include structured data in search results, such as in the case of user reviews (stars) and author profiles (pictures). There are several good resources for learning more about rich snippets online, including information at Schema.org and Google's Rich Snippet Testing Tool.
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