Problems Matching Queries to Content
- Uncommon terms: Text that is not written in the common terms that people use to search. For example, writing about "food cooling units" when people actually search for "refrigerators."
- Language and internationalization subtleties: For example, "color" vs. "colour." When in doubt, check what people are searching for and use exact matches in your content.
- Incongruous location targeting: Targeting content in Polish when the majority of the people who would visit your website are from Japan.
- Mixed contextual signals: For example, the title of your blog post is "Mexico's Best Coffee" but the post itself is about a vacation resort in Canada which happens to serve great coffee. These mixed messages send confusing signals to search engines.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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