Visiting a pre-determined destination or sourcing a specific URL.
Navigational searches are performed with the intent
of surfing directly to a specific website. In some cases, the user may
not know the exact URL, and the search engine serves as the White Pages.
Informational Searches
Researching non-transactional information, getting quick answers, or ego-searching.
Informational searches involve a huge range of
queries from finding out the local weather to getting maps and
directions to finding out how long that trip to Mars really takes (about
eight months). The common thread here is that the searches are
primarily non-commercial and non-transaction-oriented in nature; the
information itself is the goal, and no interaction beyond clicking and
reading is required.
Fulfilling these intents is up to you. Creativity,
high-quality writing, use of examples, and inclusion of images and
multimedia can all help in crafting content that perfectly matches a
searcher's goals. Your reward is satisfied searchers who demonstrate
their positive experience through engagement with your site or with
links to it.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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