n is the practice of organizing your content in such a way that every unique piece has one, and only one, URL.
If you leave multiple versions of content on a website (or websites),
you might end up with a scenario like the one on the right: which
diamond is the right one?
Use the canonical tag within the page that contains duplicate content. The target of the canonical tag points to the master URL that you want to rank for.
Instead, if the site owner took those three pages and 301-redirected them, the search engines would have only one strong page to show in the listings from that site.
When multiple pages with the potential to
rank well are combined into a single page, they not only stop competing
with each other, but also create a stronger relevancy and popularity
signal overall. This will positively impact your ability to rank well in
the search engines.
Canonical Tag to the rescue!
A different option from the search engines, called the Canonical URL Tag, is another way to reduce instances of duplicate content on a single site and canonicalize to an individual URL. This can also be used across different websites, from one URL on one domain to a different URL on a different domain.Use the canonical tag within the page that contains duplicate content. The target of the canonical tag points to the master URL that you want to rank for.
<link rel="canonical" href="http://moz.com/blog"/>
This tells search engines that the page in question should be treated as
though it were a copy of the URL http://moz.com/blog and that all of
the link and content metrics the engines apply should flow back to that
URL.
From an SEO perspective, the Canonical URL tag attribute is similar
to a 301 redirect. In essence, you're telling the engines that multiple
pages should be considered as one (which a 301 does), but without
actually redirecting visitors to the new URL. This has the added bonus
of saving your development staff considerable heartache.
For more about different types of duplicate content, this post by Dr. Pete deserves special mention.
For more about different types of duplicate content, this post by Dr. Pete deserves special mention.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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