Domain Authority

As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure. Although the engines internally weigh each link with precise, mathematical metrics, it's impossible for those on the outside to access this information.
SEOs rely on a number of signals to help build a rating scale of link value. Along with the data from the link signals mentioned above, these metrics include the following:

Ranking for Relevant Search Terms

One of the best ways to determine how highly a search engine values a given page is to search for some of the keywords and phrases that page targets (particularly those in the title tag and headline). For example, if you are trying to rank for the phrase "dog kennel," earning links from pages that already rank for this phrase would help significantly.

MozRank

MozRank (mR) shows how popular a given web page is on the web. Pages with high MozRank scores tend to rank better. The more links to a given page, the more popular it becomes. Links from important pages (like www.cnn.com or www.irs.gov) increase a page's popularity, and subsequently its MozRank, more than unpopular websites.
A page's MozRank can be improved by getting lots of links from semi-popular pages, or a few links from very popular pages.

Domain Authority

Moz Domain Authority (or DA) is a query-independent measure of how likely a domain is to rank for any given query. DA is calculated by analyzing the Internet's domain graph and comparing a given domain to tens of thousands of queries in Google.

Competitor's Backlinks

By examining the backlinks (inbound links) of a website that already ranks well for your targeted keyword phrase, you gain valuable intelligence about the links that help them achieve this ranking. Using tools like Open Site Explorer, SEOs can discover these links and target these domains in their own link building campaigns.

Number of Links on a Page

According to the original PageRank formula, the value that a link passes is diluted by the presence of other links on a page. Thus, all other things being equal, being linked to by a page with few links is better than being linked to by a page with many links. The degree to which this is relevant is unknowable (in our testing, it appears to be important, but not overwhelmingly so), but it's certainly something to be aware of as you conduct your link acquisition campaign.

• Tweet
• Share
• Share
• Share
• Share

About Admin MC3

This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.

Related Post